Never in a million years would I have thought I would ever be staging homes during a pandemic. But here I am, almost three months into it. I can tell you it has been a very interesting three months, and houses are still selling in our thriving City.
This week's blog post addresses this crazy topic, and is courtesy of guest blog writer Shirley Martin, with Tidy Life Today.
The coronavirus pandemic has put home sellers in a tough spot. How can you show your home off to potential buyers if you’re supposed to practice social distancing? With open houses and in-person showings off the table, you will have to get a little creative. Fortunately, the real estate market has adopted certain tech tools that enable sellers and buyers to complete a home sale with minimal contact. Keep reading to learn more about navigating this new and unfamiliar home-selling process!
Prep Your Home for the Market
Although buyers may not be touring your home in person, they will still want to see pictures and videos of your space. To get your home ready, TurnKeyHomeLoan recommends giving it a good top-to-bottom deep clean and tackling some major decluttering. Clutter will make your rooms appear cramped, unclean, and uninviting, especially in your real estate photos. You don’t want anything to distract your buyers from seeing your home’s best features!
Once your home is sparkling clean, consider making a few impactful upgrades to really hook those buyers. If you want to keep it simple, a fresh coat of paint will have a huge effect on the overall feel of your home—go with a neutral shade to please everyone. You could also touch up the exterior paint, especially if it’s peeling, cracking, or otherwise looking unkempt. When you’re finally happy with the state of your home, stage some elegant vignettes around your home to help your potential buyers imagine living in your space. For best results, try to incorporate the color blue. Blue works great with many different color schemes and stands out in photos, so invest in some blue accents to help your listing pop!
Skip the Open House
Even if open houses are still permitted in your area, it’s best to play it safe and skip this social gathering. Research suggests that open houses aren’t that effective anyway and tend to benefit the real estate agent more than the seller. Instead, focus on your virtual presence! Take stunning listing photos, create a 3D walkthrough, and offer video tours to interested buyers.
Showing off your home's features is even easier online because you can shoot your photos and videos from the angles that make your rooms look their best. To create the most engaging and attractive listing photos, Home Advisor recommends working with high-quality camera equipment and shooting during the day to take advantage of the natural light. When making videos walkthroughs of your home, try to follow a natural path through your home so your online viewers can get a more accurate feel for the flow and layout of your house.
Clean Every Day
One plus side of the coronavirus lockdown is that you won’t have to deal with buyers coming by to view your home on short notice. However, you will still need to keep the place clean! Your real estate agent might be giving live video-chat tours to potential buyers while your home sits on the market, and you want it to look its best every time.
Get in the habit of cleaning up after yourself as you go about your day. Pick up laundry, put dirty dishes straight into the dishwasher, and wipe down countertops when you're done cooking—these simple actions will reduce the amount of cleaning you have to do before a virtual tour. If your kids are home from school, distribute your workload by giving them some daily chores. Try to keep your storage areas clean as well. Potential buyers might ask your agent to film inside cupboards, drawers, and closets so they can check out your home’s storage solutions, so make sure these spaces look neat and organized.
Selling a home is always a stressful experience, but the coronavirus pandemic has made things much more complicated. Take steps to prepare for your sale so you can sail through the process with minimal issues. Declutter, clean, and stage your home, work with your real estate agent to create great online listings, and keep up with the daily cleaning so you’re always ready for virtual showings!
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Author, Candance Toscano
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